Nestle has released a new product for its current caterogy (Aero). This advertisment is to increase customers’ knowledge towards this new product in order to gain awareness from customers and stores this image and information in their memories. This could also lead to enhance the new product adoption from the public. The slogan of limited edition is the unique selling point of this new favour product and increase the desirability of customers to purchase this new product. The visual image on this advertisment has given a emotional tag of excitement, it is because the visual image here is a “toy purchasing machines”, this expresses the notion of you may have a chance of not getting it, this could somehow induce the feeling of excitement from customers and change the buying behaviour to purchase it. Moreover, the price of this product is not very expensive, this at the same time reinforce customers’s desirability to buy the product. However, previous evaluate of old product may have a influence on customer’s discision in trying the new product. For example, if the customers feel dissatisfied with the old product of current category, it is less likely that the customers are interested in the new products.
Barclays advertising this to thank their footballs fans for using Barclays Premier League.
This advertisement have a target on football fans with different ages, for example, as we can see young adults, teenagers, female and male adults and elderly are showed up in this advertisement. Mainly, they are highlighting the idea that individuals at different ages with the passionate in the uk football would have the spirit supporting the uk football teams. This illustrates that this strategy of advertising has successfully derived from a common belief of uk locals about the prospective of uk footballs and to shape their decision with the message- “to follow is to love”. Assael (1998) claimed that “this convergence to lead to homogeneous consumer needs, tastes and lifestyle”.
At the same time, it enables to increase local awareness about the uk football teams. It motivates the need for pleasure for fans to look for excitement and fun and need for involvement for uk locals to support and scream for their local team.This is essential to enhance the number of purchasing the tickets.
Assael, H. (1998) Consumer Behavior and Marketing Action (6th edn). Cincinnati, OH:
South Western College Publishing.
What make me choose to buy this product from this seller?
I have been previously looking for a angry bird pens from ebay, however there are various similar product from different buyers. This makes me to question about “What make me to choose buying this product from this seller?
The promoting strategies on ebay mainly from the pictures the sellers show and ebay avdertises their products on the main page. Moreover, seller’s reputation also plays a main role in influencing buyer’s choice of buying.
Regarding this to the pictures above, the product on the left sold far more than the product on the right. Of course, you may ask about the prices of both products, I have to clarify here that they are both at the same prices selling in £1.99. Why? It is because of the picture that display to the buyers.
Picture on the right (picture 1)show the speed of their delivery, the company they are using for the mail and so on. This is more convenient and quick way for the buyer to read the information rather than letting them to read on their own , also this could catch the buyer’s attention by showing the desire/ expecting services you give to the buyer. Bryan Eisenberg (2011) claimed that buyers usually take a easiest and fastest way to buy a products, however the more expensive of a product, the hardest for the buyers to make a choice (but this product on this post only selling in £1.99). Moreover, Geil Browning (2012) suggested that buyers have many preferences and usually spend a long time to make a choice beause they are weighting the products. Therefore, by giving them more information about the benfits and sevices on the picute, this could stay ahead of the competitors, so buyer could weight their products are better from the others (Quebec, 2009). Lastly, ebay buyer (all buyers) hope to get their products as soon as possible. Therefore, picture 1 shows a good example in understanding the need of customers and how to sell it more effective than the others by using more reliable mail company than others. I think this is the reason why they can sell more than the competitors on ebay.
Browning. G. (2012). What’s Going On In Your Customer’s Head? Retrieved March 12, 2014, from: http://www.inc.com/geil-browning/whats-going-on-in-your-customers-head.html?cid=readmore
Quebec (2009). Knowing your customers’ Needs. Business Link UK. Retrieved March 12, 2014, from: http://www.infoentrepreneurs.org/en/guides/know-your-customers–needs/
Eisenberg, B. (2011). What makes people buy? 20 Reasons Why. bryaneisenberg.com. Retrieved from March 12, 2014, from: http://www.bryaneisenberg.com/what-makes-people-buy-20-reasons-why/
This is filmed to enhance the awareness about the situation of children in Syria; In fact, children in Syria are mostly freezing in Syria during winter.
Need recognition: this time, it is not about the individuals themselves but about the people who is suffering. This film put viewers to think about what the child actually have and what the child desire to have. Therefore, people in this film tried to ask some questions to the child (search) in order to confirm about the need and the situation of this child. After understanding the situation, the people can choose to give or not to give something that keep warm to the child (Acquire/ Give). What people do in this film is related to the Pre-Purchase Processes of CDP model. However, whether or not, this will influence the viewer’s attitude or behaviour will be replied on their Post-Purchase processes of CDP model; for example, how they feel after watching the film? (evaluate the difference with donate or not to donate) If they feel satisfied and good after donation, they will maintain this behaviour.
I would say, people who watch this film will ‘mostly’ feel like to donate as I believe that we will never miss a chance to perfect our own humanity and be kind to others.